Drowsy Fox
branding and logo design for an indie video game studio
2020
Branding and logo design for the indie game studio Drowsy Fox.
Because the intention was to convey a friendly feeling in the brand's identity, I used soft geometry and customized the typeface to have rounded corners. The logomark, a blue and green fox, is repeated in the logotype, with a simplified version appearing in the o of the text.

1 / 5
logotype

2 / 5
full logo
for light backgrounds

3 / 5
full logo
for dark backgrounds

4 / 5
brand palette

5 / 5
drafts
color explorations for the logomark