Yasmin Pessoa

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Branding and logo design for the indie game studio Drowsy Fox.

Because the intention was to convey a friendly feeling in the brand's identity, I used soft geometry and customized the typeface to have rounded corners. The logomark, a blue and green fox, is repeated in the logotype, with a simplified version appearing in the o of the text.

1 / 5

logotype

for light backgrounds
2 / 5

full logo

for light backgrounds

for dark backgrounds
3 / 5

full logo

for dark backgrounds

4 / 5

brand palette

color explorations for the logomark
5 / 5

drafts

color explorations for the logomark